About Us

Supreme Biotechnologies

World-leading Technology, Local Values

AstaSupreme® is a Registered Trademark of Supreme Biotechnologies - a global leader in the production of Natural Astaxanthin. We're based right here in Nelson, New Zealand, where the air is sparkling clean, the water pure and the gorgeous environment is the envy of the world.

Exclusive H. Pluvialis - The very best Natural Astaxanthin

We derive our product from an exclusive local New Zealand strain of algae called H. Pluvialis, which guarantees a vibrant, healthy and uncontaminated basis to produce the highest grade, 100% Natural Astaxanthin.

Our production facility was developed in partnership with world leading researchers at the Cawthron Institute. The algae growing facility is unique proving a fully enclosed, fully indoor environment. The algae are grown in high tech bags calls photobioreactors. This provides the perfect nutrient and light conditions to ensure that the algae are happy and healthy as they grow. Being fully enclosed, the photobioreactors ensure that the algae are free from environmental contaminants.

Supreme Biotech Production Facility in Nelson New Zealand

Supreme Biotechnologies is proud of its Company Values which guide the every-day work of our Team. Our Values are:

  • Safety – You’re safe and I’m safe
  • Unrelenting focus on delivering quality products
  • Provide a great work environment and deal with each other with respect and honesty
  • Respond to adversity positively and treat as an opportunity to improve
  • Embrace innovation and change as essential for our ongoing success
  • Moments of recognising success and having fun
  • Excite our customers with exceptional products and service

Meet the Senior Executive Team

Tony Dowd, Founder & Chief Executive

Tony holds an Executive MBA/BSc from Massey University and an Executive Development Programme at MIT Sloan School of Management.

During successful careers at New Zealand Post and Carter Holt Harvey, Tony was instrumental in managing the New Ventures, Business Acceleration business unit and has developed a wide appreciation of the issues facing companies when they want to accelerate their growth through product or market extension.

In his spare time, Tony likes to fly planes around beautiful Nelson.


Dale Ching, CFO/Commercial Manager

Dale is a fully qualified Chartered Accountant and holds a bachelor’s degree majoring in accounting and management. An active member in his community Dale sits on the New Zealand regional council for Chartered Accountants Australia and New Zealand, and is a Board Member on both the Nelson Historic Theatre Trust (Theatre Royal) and the Nelson Youth Theatre Charitable Trust.

Dale is a passionate advocate for music and theatre (particularly youth theatre) and spends his free time producing theatre shows with his wife (and often featuring his children) and playing drums in various bands or shows.

Kriscindra Irvine, Quality & Technical Manager

Kris holds a First Class Honours degree in Consumer and Applied Sciences from the University of Otago. She has spent many years helping Companies achieve and maintain high quality standards, including managing Production at Pfizer New Zealand, furthering her training in quality systems along the way.

Kris can often be found at local dancing events with her daughter – and reluctant son in tow too!


Quality You Can Trust

AstaSupreme’s Natural Astaxanthin is manufactured in Nelson at our Food Hygiene Approved factory with strict adherence to a Quality System designed to ensure the highest possible quality standards and levels of product potency and purity.

Our Company mantra on Quality Assurance comes from a well-known philosopher:

“Quality is not an act, it is a habit” Aristotle

Quality Assurance is integral to our Company. Our dedicated Quality Operations team oversee day to day Quality Assurance procedures, however it is not a separate element or function. Each and every employee at Supreme Biotechnologies is involved in maintaining the highest quality standards.

Every aspect of management and operations is conducted in accordance with our Quality System. All employees are expected to understand and maintain our core quality principles, procedures and commitment. There are no exceptions to our commitment to quality.

Our Quality System is comprehensive and incorporates principles of Good Manufacturing Practice, HACCP and the ISO Quality Management System.

Our Quality System revolves around our Quality Policy, as follows.

Quality Policy

We are committed to providing world class natural health products which exceed our customers expectations.

This will be achieved by instilling quality in everything we do through total employee involvement and continual improvement in;

  • Quality of Product
  • Quality Management System
  • Quality in Performance
  • Quality in Governance
  • Quality in Management
  • Quality in Product Development
  • Quality in Business Practises
  • Quality in Safety of Employees and Customers

Independent Testing Laboratories

Each and every batch of AstaSupreme® is tested for Natural Astaxanthin content and for the presence of contaminants by the independent laboratory, Analytical Services at the Cawthron Institute. This facility is accredited by multiple local and international agencies for the services it delivers including being accredited by IANZ (New Zealand), the USFDA (the United States), TGA (Australia) and GMP (Good Manufacturing Practice). These accreditations stand for the highest quality assurance standards.